LUXURY IN CONTEXT
BEATRICE
DEL FAVERO
Art Historian
Archive Curator
Author & Speaker
Cultural Programmer
Training Specialist
Luxury in Context
Archives . Books . Talks . Client Engagement Experiences . Training
ALL ABOUT ARCHIVES
CURATING: Brands approach me to research their extensive paper archives and extract documents that honor their history, highlight their core values, and tell their stories. After an extended period of research, I select documents that best reflect the brands’ DNA and cultural heritage. These documents are then used in the context of anniversary celebrations, brand exhibitions, or new product launches.
RESURRECTING: Some companies have changed hands so many times that their archives have been lost along the way and need resurrecting. On the occasion of their 100th anniversary, Maybelline (L’Oréal) sought to revisit the birth of their brand’s spectacular success. After six months of research across four New York libraries, I pieced together the history of Maybelline, delivering both a paper and digital archive comprised of over 500, carefully selected documents to be used in their anniversary campaign.
CREATING: On important anniversaries, brands approach me to create a 360-degree view of their business that captures their past, preserves their legacy, and prepares for what’s to come. Tracing the origins of these brands, I unearth their artistic inspiration and provide all necessary material, written and researched, to constitute both a physical and digital archive.
BOOKS & TALKS
WRITING:
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TRAINING MATERIAL: From concept to creation, I develop internal training material of the brand’s core values and product information for sales associates to communicate to their clients
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COLLECTION BOOKS: I create the story behind a collection and describe every product/high jewelry piece in a book to be gifted to clients
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GENERAL PUBLICATIONS: Silvia Furmanovich, (Assouline), fall 2020)
TALKS & MUSEUM VISITS:
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The Metropolitan Museum of Art
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L’ÉCOLE, the School of Jewelry Arts (supported by Van Cleef & Arpels)
CLIENT ENGAGEMENT EXPERIENCES
I prepare and deliver presentations during high-end client engagement experiences, focusing on the Maison's heritage, craftsmanship (when applicable) and key messages. Presentations are tuned to the audience whether they are journalists, sales associates or high-end clients. My work is based on extensive research, influenced and enriched by my perspective as an Art Historian and my knowledge of the luxury industry which I have been navigating for over 15 years.
When asked to lead training initiatives, the programs are delivered one-on-one, via webinar, or in groups of up to 250. These training sessions educate sales teams and are designed to cater to each salesperson’s strengths, interests, and comfort levels.
CLIENTS
About
Beatrice Del Favero is a passionate art historian with extensive experience in training & education, including thirteen years with the Education Department at the Metropolitan Museum of Art. She has since specialized in integrating art and culture into luxury retail consulting with the world’s leading high-end jewelry Maisons (Bvlgari, Cartier, Tiffany’s, Van Cleef & Arpels...) for the past fifteen years.
Beatrice leverages her cultural knowledge and wide-ranging expertise to align the expectations of ultra-high- net-worth individuals with the marketing strategies of luxury brands, creating content, programs and talks for high-end client experiences. Her recent work includes consulting with Aman Club at Aman New York on their cultural programming.